In the ever-evolving world of beauty hacks, the internet is no stranger to unconventional methods that promise instant results. From using kitchen ingredients as face masks to applying household items for unexpected beauty fixes, these trends often capture the curiosity of beauty enthusiasts worldwide. One such trend that has recently taken the spotlight is the use of toothpaste at the inner corners of the eyes.
While it might sound bizarre, the claim is that a tiny dot of toothpaste can brighten your eyes, making you look more awake and refreshed. But before you reach for that tube of minty freshness, it’s essential to understand the science, the potential risks, and the psychology behind such a rapidly spreading beauty hack.
The Viral Inner-Corner Toothpaste Trick Explained
The toothpaste trick involves placing a minuscule amount of toothpaste at the inner corners of the eyes. This method is said to reflect light, creating an illusion of brighter, more awake eyes. The trend likely took off due to short video platforms where quick, visually impactful results can easily go viral.
The logic behind this hack is similar to using a highlighter on the inner corners of the eyes; the reflective particles in toothpaste can catch the light, giving an immediate brightening effect. However, unlike cosmetic products designed for skin, toothpaste contains ingredients that are not meant for the delicate eye area, which brings us to the potential downsides of this viral trend.
Why Bright Inner Corners Matter So Much on Camera
In photography and video, lighting plays a crucial role in how a subject appears. Bright inner corners can make the eyes look larger and more defined, drawing attention to them. This is particularly important in selfies and videos where the face is the focal point.
The phenomenon of brightening the inner corners isn’t new; makeup artists have long used light-reflecting products to enhance the eyes, creating an illusion of depth and brightness. On camera, this translates to a more youthful and vibrant appearance, a desirable effect for many content creators and social media users.
Toothpaste Ingredients That Create the Brightening Illusion
Toothpaste typically contains ingredients like silica, which is used for its abrasive properties to clean teeth. Silica can also reflect light, contributing to the brightening effect when applied to the skin. Additionally, toothpaste often includes whitening agents like hydrogen peroxide, which can temporarily lighten the skin.
However, these ingredients are formulated for dental hygiene and not for use on sensitive skin, particularly around the eyes. The cooling sensation from menthol or peppermint oil might also give a temporary feeling of alertness but can lead to irritation or allergic reactions.
How Beauty Creators Turned a Bathroom Staple Into a Hack
The rise of beauty influencers on platforms like TikTok and Instagram has paved the way for creative and sometimes questionable beauty hacks. With the allure of going viral, creators are constantly on the lookout for novel content that captures viewers’ attention.
The toothpaste trick is a perfect example of how an everyday item can be repurposed for beauty. Its simplicity and the dramatic before-and-after results showcased in short clips have helped it gain traction quickly. The trend is a testament to the power of visual media in shaping beauty practices, even if they are temporary or potentially unsafe.
Step-By-Step: What People Actually Do in Those Viral Clips
In the viral clips, users typically begin by squeezing out a small amount of toothpaste, roughly the size of a pinhead, onto their fingertip. They then carefully dab it onto the inner corners of their eyes, ensuring that it doesn’t get too close to the actual eye.
Some creators blend it slightly to avoid a stark white spot, while others leave it as is for maximum brightness. The final step often involves viewers observing the immediate transformation, with the area appearing more illuminated in comparison to the rest of the face.
Immediate Effects: Brightness, Contrast, and the ‘Awake’ Look
The immediate effect of applying toothpaste is an increase in brightness at the inner corners of the eyes. This contrast can make the eyes appear more open and awake, akin to the effects of using a quality concealer or highlighter.
The contrast created by the white toothpaste against skin tones enhances the definition of the eyes, making them a focal point in photographs or videos. This effect, although temporary, can be alluring for those looking for a quick fix to appear more alert without the use of traditional makeup.
The Hidden Risks Dermatologists Want You to Know
Dermatologists caution against using toothpaste on the skin, particularly near the eyes. Ingredients like fluoride and triclosan, which are beneficial for oral health, can be irritants or allergens when applied to sensitive facial skin.
The risks include redness, irritation, and potentially more severe allergic reactions. The delicate skin around the eyes is particularly susceptible to damage, and repeated use could lead to long-term issues such as dermatitis or even chemical burns in severe cases.
Safer Dupes: Products That Mimic the Toothpaste Effect
For those looking to achieve a similar brightening effect without the risks, there are safer alternatives available. Highlighters and eye brightening pencils are formulated specifically for use on the skin and contain safe, light-reflecting particles.
Products such as the Benefit High Brow Pencil or the NYX Jumbo Eye Pencil in ‘Milk’ can provide the same visual effect without the potential for irritation. These products are designed to be long-wearing and gentle on the skin, making them a much safer option for achieving bright inner corners.
Makeup Artists’ Take: When a Hack Crosses the Line
Professional makeup artists often advocate for creativity but draw the line at hacks that compromise skin health. While they appreciate the ingenuity behind repurposing household items, safety should always be a priority.
Many artists emphasize using products formulated for the face, highlighting the importance of understanding skin sensitivities and the potential for adverse reactions. They encourage clients and viewers to seek professional advice and rely on tried-and-tested methods to achieve their desired look.
The Psychology of Believing in Extreme Beauty Shortcuts
The allure of beauty shortcuts lies in their promise of immediate transformation with minimal effort. This desire is driven by the fast-paced nature of social media, where trends change rapidly, and instant gratification is highly valued.
Psychologically, the belief in such hacks stems from a combination of curiosity, the influence of social proof, and the persuasive nature of visual media. When viewers see others achieving noticeable results quickly, they are more likely to try the same methods, often overlooking potential risks.
What This Trend Reveals About Online Beauty Culture
The toothpaste inner corner trick is indicative of a broader trend in online beauty culture where novelty and shock value often take precedence over practicality and safety. It highlights the influence of social media on beauty standards and the lengths individuals will go to achieve a desired look.
This trend also underscores the importance of critical thinking and informed decision-making in the digital age. As consumers, navigating the vast landscape of beauty trends requires discernment and a willingness to prioritize health over fleeting trends.
How to Safely Get Brighter Inner Corners Without Toothpaste
To achieve brighter inner corners safely, makeup enthusiasts can rely on high-quality cosmetic products specifically designed for the eye area. Using a small brush, apply a light, shimmery eyeshadow or a highlighter to the inner corners of the eyes.
Products like the Urban Decay 24/7 Glide-On Eye Pencil in a light shade can also be used for precision. Pairing these techniques with adequate skincare, including moisturizing and using SPF, will ensure the skin remains healthy while achieving the desired brightening effect.
